The Art of Tequila: Spirit of Mexico
The Art of Tequila: Spirit of Mexico is a visually arresting and authoritative exploration of tequila as one of Mexico’s most enduring cultural forces. Blending rare archival imagery, elegantly photographed art bottles, and immersive scenes from Mexico’s vibrant cultural life, the title celebrates the powerful intersection of tequila history with art, craft, and innovation. From agave fields and historical distilleries to the ritual artistry of charrerĂa, the book traces tequila’s evolution from its sacred origins in Jalisco to its symbol of Mexican identity.
The book pays homage to tequila’s relationship with Mexico’s artists and artisans, with a special focus on the visionary collaborations and artistic legacy of the Cuervo family of brands, which include 1800® Tequila, Maestro Dobel® Tequila, and Reserva de la Familia®. Through artist-led limited-edition collections and cultural programs, each bottle has developed into a sculptural, collectible work that honors heritage while pushing creative boundaries, while exploring the influence and impact of art and tequila from the bottle to the liquid itself.
A defining example is 1800 Tequila, the world’s most awarded tequila!, and its collaborations with both established and influential creative voices, such as Pedro Friedeberg, Jean-Michel Basquiat, and Leonora Carrington as part of its 1800 Milenio® Artist, 1800 Essential Artists, and 1800 Colección™ series. Celebrating contemporary art, Mexican hospitality, and the mastery of craft, the book features Dobel Grandes Maestros®: Francisco Toledo Edition and Dobel Atelier Tequila, both vibrant testaments to traditional Mexican craftsmanship. Each Dobel Atelier Extra Añejo bottle is a canvas, meticulously hand- painted and individually numbered by skilled artisans, rendering each bottle a one-of-a-kind collector’s masterpiece. Reserva de la Familia by Jose Cuervo is the world’s first Extra Añejo tequila, distinguished not only by its meticulous craftsmanship but also by its partnership with some of the most influential Mexican artists of their generation, such as Ana Segovia and Dr. Lakra.
The Art of Tequila: Spirit of Mexico embodies the sentiment that tequila is not merely a spirit but a living cultural canvas where centuries-old artisanal tradition meets contemporary artistic vision. Through vivid storytelling and visual depth, author and cultural critic Suleman Anaya reveals how tequila continues to connect generations of artists and artisans, bridging tradition with contemporary creativity. “Tequila tells the story of Mexico in motion,” says Anaya. “It is heritage, craft, and imagination, poured into a single, enduring symbol.”
ABOUT THE AUTHOR
Suleman Anaya was born in Mexico City to Mexican-Pakistani parents. After living in Europe for the first eighteen years of his life, he studied art history at Stanford University and earned a master’s degree at London’s Architectural Association. He is a regular contributor to T: The New York Times Style Magazine and other international publications, for which he often writes about Mexican art and design, and is currently based in Brooklyn, New York, and his family’s home in Coyoacán, Mexico. In addition to his editorial work, Anaya, who is fluent in Spanish, English, German, and French, frequently collaborates with brands like Prada and Saint Laurent on carefully crafted, culture-related texts.
About 1800® Tequila: 1800 Tequila, the world’s most awarded tequila! and the No. #1 super- premium tequila brand in the U.S., is made with 100 % blue Weber agave harvested at its peak in Tequila, Mexico, and crafted by a family with 11 eleven generations of tequila-making history. Now, as the best taste in tequila, 1800 Tequila has reached category leadership through its liquid superiority, and the creation of the first official Añejo tequila, and its deep-rooted Mexican heritage, and together with culture-driving collaborations with musicians and artists. The iconic bottle is also recognized for its trapezoidal shape, reminiscent of Mayan stone pyramids found throughout Mexico. Please visit 1800Tequila.com and follow us on Instagram @1800tequila to learn more about the 1800 Tequila portfolio.
About Maestro Dobel® Tequila: Maestro Dobel® Tequila, masters of innovation and smoothness, is a modern expression of tequila with a refinedcraft and heritage that spans over 250 years. Founded by 11th-generation tequila maker Juan Dobel in 2003, Dobel Tequila was born in Jalisco, Mexico, and has since grown into a diverse collection of ultra-premium and award-winning smooth tequilas. As the creator of the world’s first Cristalino Tequila in 2008, Dobel Diamante®, the first Smoked Tequila, Humito®, and the first Pechuga Tequila, Pavito®, Dobel Tequila is known for its record of category innovation and mastery of smooth tequila craftsmanship. In 2025, Dobel Tequila Blanco earned the coveted title of Revelation Tequila as the Best in Class Tequila at Concours Mondial de Bruxelles.
About Reserva de la Familia® by Jose Cuervo®: Reserva de la Familia® is the Crown Jewel of the Cuervo Family and the family’s most prestigious collection of tequilas. Distilled in small batches from the finest organic agave and handcrafted with meticulous care, Reserva de la Familia was originally reserved for the family’s closest friends and loved ones. Released to the public in 1995 to celebrate the 200th Anniversary of Cuervo, Reserva de la Familia Extra Añejo became the first ultra-premium tequila and the world’s first Extra Añejo. For more information, please visit reservadelafamilia.com. ©2026 Proximo, proximospirits.com. Please drink responsibly
Released in February 2026
287 pages
Over 150 illustrations
English language
Hardcover
ISBN: 9781649805997
W 25 x D 32.1 x H 3.7 cm
6.0 lbs.
Product Information
Product Information
Shipping & Returns
Shipping & Returns
The Art of Tequila: Spirit of Mexico
The Art of Tequila: Spirit of Mexico
The Art of Tequila: Spirit of Mexico is a visually arresting and authoritative exploration of tequila as one of Mexico’s most enduring cultural forces. Blending rare archival imagery, elegantly photographed art bottles, and immersive scenes from Mexico’s vibrant cultural life, the title celebrates the powerful intersection of tequila history with art, craft, and innovation. From agave fields and historical distilleries to the ritual artistry of charrerĂa, the book traces tequila’s evolution from its sacred origins in Jalisco to its symbol of Mexican identity.
The book pays homage to tequila’s relationship with Mexico’s artists and artisans, with a special focus on the visionary collaborations and artistic legacy of the Cuervo family of brands, which include 1800® Tequila, Maestro Dobel® Tequila, and Reserva de la Familia®. Through artist-led limited-edition collections and cultural programs, each bottle has developed into a sculptural, collectible work that honors heritage while pushing creative boundaries, while exploring the influence and impact of art and tequila from the bottle to the liquid itself.
A defining example is 1800 Tequila, the world’s most awarded tequila!, and its collaborations with both established and influential creative voices, such as Pedro Friedeberg, Jean-Michel Basquiat, and Leonora Carrington as part of its 1800 Milenio® Artist, 1800 Essential Artists, and 1800 Colección™ series. Celebrating contemporary art, Mexican hospitality, and the mastery of craft, the book features Dobel Grandes Maestros®: Francisco Toledo Edition and Dobel Atelier Tequila, both vibrant testaments to traditional Mexican craftsmanship. Each Dobel Atelier Extra Añejo bottle is a canvas, meticulously hand- painted and individually numbered by skilled artisans, rendering each bottle a one-of-a-kind collector’s masterpiece. Reserva de la Familia by Jose Cuervo is the world’s first Extra Añejo tequila, distinguished not only by its meticulous craftsmanship but also by its partnership with some of the most influential Mexican artists of their generation, such as Ana Segovia and Dr. Lakra.
The Art of Tequila: Spirit of Mexico embodies the sentiment that tequila is not merely a spirit but a living cultural canvas where centuries-old artisanal tradition meets contemporary artistic vision. Through vivid storytelling and visual depth, author and cultural critic Suleman Anaya reveals how tequila continues to connect generations of artists and artisans, bridging tradition with contemporary creativity. “Tequila tells the story of Mexico in motion,” says Anaya. “It is heritage, craft, and imagination, poured into a single, enduring symbol.”
ABOUT THE AUTHOR
Suleman Anaya was born in Mexico City to Mexican-Pakistani parents. After living in Europe for the first eighteen years of his life, he studied art history at Stanford University and earned a master’s degree at London’s Architectural Association. He is a regular contributor to T: The New York Times Style Magazine and other international publications, for which he often writes about Mexican art and design, and is currently based in Brooklyn, New York, and his family’s home in Coyoacán, Mexico. In addition to his editorial work, Anaya, who is fluent in Spanish, English, German, and French, frequently collaborates with brands like Prada and Saint Laurent on carefully crafted, culture-related texts.
About 1800® Tequila: 1800 Tequila, the world’s most awarded tequila! and the No. #1 super- premium tequila brand in the U.S., is made with 100 % blue Weber agave harvested at its peak in Tequila, Mexico, and crafted by a family with 11 eleven generations of tequila-making history. Now, as the best taste in tequila, 1800 Tequila has reached category leadership through its liquid superiority, and the creation of the first official Añejo tequila, and its deep-rooted Mexican heritage, and together with culture-driving collaborations with musicians and artists. The iconic bottle is also recognized for its trapezoidal shape, reminiscent of Mayan stone pyramids found throughout Mexico. Please visit 1800Tequila.com and follow us on Instagram @1800tequila to learn more about the 1800 Tequila portfolio.
About Maestro Dobel® Tequila: Maestro Dobel® Tequila, masters of innovation and smoothness, is a modern expression of tequila with a refinedcraft and heritage that spans over 250 years. Founded by 11th-generation tequila maker Juan Dobel in 2003, Dobel Tequila was born in Jalisco, Mexico, and has since grown into a diverse collection of ultra-premium and award-winning smooth tequilas. As the creator of the world’s first Cristalino Tequila in 2008, Dobel Diamante®, the first Smoked Tequila, Humito®, and the first Pechuga Tequila, Pavito®, Dobel Tequila is known for its record of category innovation and mastery of smooth tequila craftsmanship. In 2025, Dobel Tequila Blanco earned the coveted title of Revelation Tequila as the Best in Class Tequila at Concours Mondial de Bruxelles.
About Reserva de la Familia® by Jose Cuervo®: Reserva de la Familia® is the Crown Jewel of the Cuervo Family and the family’s most prestigious collection of tequilas. Distilled in small batches from the finest organic agave and handcrafted with meticulous care, Reserva de la Familia was originally reserved for the family’s closest friends and loved ones. Released to the public in 1995 to celebrate the 200th Anniversary of Cuervo, Reserva de la Familia Extra Añejo became the first ultra-premium tequila and the world’s first Extra Añejo. For more information, please visit reservadelafamilia.com. ©2026 Proximo, proximospirits.com. Please drink responsibly
Released in February 2026
287 pages
Over 150 illustrations
English language
Hardcover
ISBN: 9781649805997
W 25 x D 32.1 x H 3.7 cm
6.0 lbs.
Product Information
Product Information
Shipping & Returns
Shipping & Returns
Description
The Art of Tequila: Spirit of Mexico is a visually arresting and authoritative exploration of tequila as one of Mexico’s most enduring cultural forces. Blending rare archival imagery, elegantly photographed art bottles, and immersive scenes from Mexico’s vibrant cultural life, the title celebrates the powerful intersection of tequila history with art, craft, and innovation. From agave fields and historical distilleries to the ritual artistry of charrerĂa, the book traces tequila’s evolution from its sacred origins in Jalisco to its symbol of Mexican identity.
The book pays homage to tequila’s relationship with Mexico’s artists and artisans, with a special focus on the visionary collaborations and artistic legacy of the Cuervo family of brands, which include 1800® Tequila, Maestro Dobel® Tequila, and Reserva de la Familia®. Through artist-led limited-edition collections and cultural programs, each bottle has developed into a sculptural, collectible work that honors heritage while pushing creative boundaries, while exploring the influence and impact of art and tequila from the bottle to the liquid itself.
A defining example is 1800 Tequila, the world’s most awarded tequila!, and its collaborations with both established and influential creative voices, such as Pedro Friedeberg, Jean-Michel Basquiat, and Leonora Carrington as part of its 1800 Milenio® Artist, 1800 Essential Artists, and 1800 Colección™ series. Celebrating contemporary art, Mexican hospitality, and the mastery of craft, the book features Dobel Grandes Maestros®: Francisco Toledo Edition and Dobel Atelier Tequila, both vibrant testaments to traditional Mexican craftsmanship. Each Dobel Atelier Extra Añejo bottle is a canvas, meticulously hand- painted and individually numbered by skilled artisans, rendering each bottle a one-of-a-kind collector’s masterpiece. Reserva de la Familia by Jose Cuervo is the world’s first Extra Añejo tequila, distinguished not only by its meticulous craftsmanship but also by its partnership with some of the most influential Mexican artists of their generation, such as Ana Segovia and Dr. Lakra.
The Art of Tequila: Spirit of Mexico embodies the sentiment that tequila is not merely a spirit but a living cultural canvas where centuries-old artisanal tradition meets contemporary artistic vision. Through vivid storytelling and visual depth, author and cultural critic Suleman Anaya reveals how tequila continues to connect generations of artists and artisans, bridging tradition with contemporary creativity. “Tequila tells the story of Mexico in motion,” says Anaya. “It is heritage, craft, and imagination, poured into a single, enduring symbol.”
ABOUT THE AUTHOR
Suleman Anaya was born in Mexico City to Mexican-Pakistani parents. After living in Europe for the first eighteen years of his life, he studied art history at Stanford University and earned a master’s degree at London’s Architectural Association. He is a regular contributor to T: The New York Times Style Magazine and other international publications, for which he often writes about Mexican art and design, and is currently based in Brooklyn, New York, and his family’s home in Coyoacán, Mexico. In addition to his editorial work, Anaya, who is fluent in Spanish, English, German, and French, frequently collaborates with brands like Prada and Saint Laurent on carefully crafted, culture-related texts.
About 1800® Tequila: 1800 Tequila, the world’s most awarded tequila! and the No. #1 super- premium tequila brand in the U.S., is made with 100 % blue Weber agave harvested at its peak in Tequila, Mexico, and crafted by a family with 11 eleven generations of tequila-making history. Now, as the best taste in tequila, 1800 Tequila has reached category leadership through its liquid superiority, and the creation of the first official Añejo tequila, and its deep-rooted Mexican heritage, and together with culture-driving collaborations with musicians and artists. The iconic bottle is also recognized for its trapezoidal shape, reminiscent of Mayan stone pyramids found throughout Mexico. Please visit 1800Tequila.com and follow us on Instagram @1800tequila to learn more about the 1800 Tequila portfolio.
About Maestro Dobel® Tequila: Maestro Dobel® Tequila, masters of innovation and smoothness, is a modern expression of tequila with a refinedcraft and heritage that spans over 250 years. Founded by 11th-generation tequila maker Juan Dobel in 2003, Dobel Tequila was born in Jalisco, Mexico, and has since grown into a diverse collection of ultra-premium and award-winning smooth tequilas. As the creator of the world’s first Cristalino Tequila in 2008, Dobel Diamante®, the first Smoked Tequila, Humito®, and the first Pechuga Tequila, Pavito®, Dobel Tequila is known for its record of category innovation and mastery of smooth tequila craftsmanship. In 2025, Dobel Tequila Blanco earned the coveted title of Revelation Tequila as the Best in Class Tequila at Concours Mondial de Bruxelles.
About Reserva de la Familia® by Jose Cuervo®: Reserva de la Familia® is the Crown Jewel of the Cuervo Family and the family’s most prestigious collection of tequilas. Distilled in small batches from the finest organic agave and handcrafted with meticulous care, Reserva de la Familia was originally reserved for the family’s closest friends and loved ones. Released to the public in 1995 to celebrate the 200th Anniversary of Cuervo, Reserva de la Familia Extra Añejo became the first ultra-premium tequila and the world’s first Extra Añejo. For more information, please visit reservadelafamilia.com. ©2026 Proximo, proximospirits.com. Please drink responsibly
Released in February 2026
287 pages
Over 150 illustrations
English language
Hardcover
ISBN: 9781649805997
W 25 x D 32.1 x H 3.7 cm
6.0 lbs.
